eMedinewS Editorial

Health Care 293 Comments

100th Monkey Phenomenon

The success of advertising or rumors is based on the principle of collective consciousness. It is nothing but the critical mass above which the generated message spreads like fire. It has been scientifically observed and proven that rumors spread like wild fire once the critical mass of 1% in the general population is achieved. Advertisements in newsprints and in electronic media also work on the same principle.This observation is based on famous 100th-monkey phenomenon. “Long time back there was a monkey called Emo in a far off village in Japan. Monkeys at that time used to eat apples lying in the gardens full of dust. One day Emo by mistake washed the apple in the pond before eating. And from next time onwards he washed every apple he ate. From one monkey the message went to the second monkey and then to the third and so on. Many monkeys started washing apples before eating. After sometime, some neighboring monkeys from other villages also started washing apples before eating. The day the 100th monkey washed the apple and ate it, a strange phenomenon was observed all over the country. Monkeys all over the country started washing apples before eating. The critical mass in that area therefore was 100. Once the critical mass was achieved, the information spread like wild fire to each and every monkey and everybody started washing apples before eating.
Politicians make use of this principle during campaigning and make sure that the critical mass is achieved to start with. In local political meetings also, the same principle of 1% critical mass is used. For a gathering of 1000 people, politicians make sure that they have minimum 10 of their own people sitting in the audience to initiate clapping. When 10 people clap, the rest 990 will also follow and clap. Similarly, for a gathering of 2000 they will need 20 people and for 10,000 they will need 100 people.
Rumours also work on the similar principle of 1% or critical mass. You can plant 1% of the people and start spreading rumors. The only precaution that you should take is to cross 1% of the number.

Dr KK Aggarwal
Editor in Chief

eMedinewS Editorial

Health Care 249 Comments

No evidence that asthma leads to tooth decay: study

There’s no link between asthma and tooth decay in children. The findings from a new study challenge some previous research suggesting that children with asthma may be more likely to develop cavities. Researchers analyzed 27 studies in papers published between 1976 and March 2010 and found little evidence to suggest that asthma causes tooth decay. In fact, the two largest studies we reviewed found that children with asthma appear to have fewer cavities than others. This may be because their parents are used to taking them to health–care providers, and routinely bring them to the dentist. The study appears in the September issue of the Journal of the American Dental Association.

Dr KK Aggarwal
Editor in Chief

eMedinewS Editorial

Health Care 2,628 Comments

Blood test may predict those at risk of getting
type 2 diabetes 10 years earlier

Researchers have developed a blood test that could predict those at risk of getting type 2 diabetes 10 years earlier than current diagnosis, according to research presented at the British Science Festival. The test, which can identify around half of people who will develop type 2 diabetes, detects blood levels of a microRNA molecule. The test can also distinguish between those who will and will not go on to develop some of the complications of diabetes caused by damage to blood vessels, such as heart attack, stroke, and poor circulation.

Dr KK Aggarwal
Editor in Chief

« Previous Entries