eMedinewS Editorial

Health Care 160 Comments

Death of Osama and the 8–year cycle of Chanakya

The death of Osama Bin Laden reminds me of Chanakya Niti wherein Chanakya wrote that the cycle of corruption does not last for more than eight years. He said that people who acquire money by unethical means will have to pay back to the society within eight years. Right or wrong, whether you believe in Chanakya Niti or not, it provides a good message for the youngsters in the society to follow the right path of truthfulness.

Lord Krishna in Bhagwad Gita has written that everybody has to pay the price of his bad deeds or karmas sooner or later. It is the sum total of bad and good karmas which decides the ultimate fate. Chanakya probably meant that all those who keep on earning money by unethical means and simultaneously not doing good deeds will have to suffer within eight years.

Apart from this fact of Chanakya, the 8–year cycle is also seen in public ‘bhedchal’ (mass imitation). Public cannot be befooled for more than eight years in a succession. Here, eight is an arbitrary number and this could even mean six years or 10 years. If we look at the past, we can see the public behavior changing every 6–10 years as far as their preference for a particular type of health wave is concerned.

There was the time of Sherry Lewis weight management program which came like a storm, stayed in the market for 6 to 8 years and then vanished all together. At that time everyone was crazy about managing their weight the Sherry Lewis way. Then came the era of Personal Point, which saw a chain of weight management programmes lasting for a few years. This was followed by weight management the Vandana Luthra way. She is persisting in the market as she keeps on diversifying into another fields.

Weigh management era was followed by the era of “Reiki”. During this period all the newspapers were full of reiki advertisements and every second person in the family wanted to become a reiki master.

The latest craze is for drinking ‘ghiya’ (Bottle gourd) juice and doing alom–vilom Pranayama as advocated by Ramdev. How long will this last, only time will tell. He is using all principles of marketing, PR and advertising in this campaign. There was a craze of yoga in the 70s when Dhirendra Brahmachari did the same through the TV media. But it was short lasting as he did not apply the principles of advertisement, marketing and PR at that time.

In terms of spirituality, one also saw a wave of transcendental meditation by Maharishi Mahesh Yogi but the movement did not last long as he quickly realized that selling spirituality in India was not easy and the time for the same was not ripe.

In terms of public behavior, there have been phases of cycling, exercising, jogging, aerobic dancing, western dancing etc.

Dr KK Aggarwal
Editor in Chief