Rumors over mehendi create panic in Chennai

10:41 am Health Care

Hundreds of Muslim women and children flocked to hospitals late on Eid eve after rumors spread that two women had died after applying mehendi on their hands and a girl had lost her limbs. It was a text message that went viral on Monday night

Rumors are based on the 100th Monkey Phenomenon. The success of a vital message is based on the principle of collective consciousness. It is nothing but the critical mass above which the generated message spreads like fire. It has been scientifically observed and proved that rumors spread like wild fire once the critical mass of 1% in the general population is achieved. Advertisements in newsprints and in electronic media also work on the same principle. In campaigning, if 1% of your voters feel that you should win, the chances are that you will win.

What is the 100th monkey phenomenon? “Long time back there was a monkey called EMO in a far off village in Japan. Monkeys at that time used to eat apples lying in the gardens full of dust. One day EMO by mistake washed the apple in the pond before eating. Why from next time onwards he washed every apple he ate. From one monkey the message went to the second monkey and then to the third and so on. Many monkeys started washing apples before eating. After sometime some neighboring monkeys from other villages also started washing apples before eating. The day 100th monkey washed the apple and ate, a strange phenomenon was observed all over the country. Monkeys all over the country started washing apples before eating. The critical mass in that area therefore was 100. Once the critical mass was achieved, the information spread like wild fire to each and every monkey and everybody started washing apples before eating.”

Politicians also make use of this principle while campaigning and make sure that the critical mass is achieved to start with. In local political meetings too, the same principle of 1% critical mass is used. For a gathering of 1000 people, politicians make sure that they have minimum 10 of their own people are sitting in the audience to initiate clapping. When 10 people clap, the rest 990 will also follow and clap. Similarly, for a gathering of 2000 they will need 20 people and for 10,000 they will need 100 people.

Rumors are also used as one of the main weapons in political campaigning. They also work on the same principle of 1% or critical mass. You can plant your people in other’s political meetings and start spreading rumors or to hoot. The only precaution that you should take is to cross 1% of the number.

When you want to pass on a message to the audience, it has to be flashed for at least 10 seconds. The mind cannot remember what it had seen or heard for less than 10 seconds. The politicians will highlight what they want to say and pass on hurriedly what they do not want the people to remember.

The other aspect of campaigning is what happens if you lose or win an election.

If you lose, you are likely to go into depression for 3 months but invariably you cover up as politicians never fight only to win and even a lost candidate has a lot to gain in the long run.

On the other hand, a lot of physical and biochemical changes are seen in the person who wins. The power of chair is tremendous. It boosts the serotonin levels in the blood. The person starts performing better, sleeps less during the night and produces results, which he may have never produced in the past.

There are many more such examples in our political scenario. The scientific principle behind this is that the feeling of being powerful alters the chemistry in the brain and the blood and keeps the serotonin levels higher than in the normal. Normally there is a balance between serotonin and melatonin levels. Serotonin increases in the daytime and melatonin at the nighttime. While serotonin causes aggression and produces vigor, melatonin is responsible for the sleep and resting state of the body.

It is a well-known observation that when politicians give a speech in the TV studio the response is not as aggressive as when they give a speech in front of a gathering of 20,000 people. With the public’s cheers, their speech becomes aggressive and often impressive.

Another example is seen in Indian cricket. In front of the home crowd, the performance of players is different compared to that when they play in other countries with very few spectators that too from that country.

The campaign in politics also may vary from positive to negative one. In positive approach, you project what you want to do while in the negative approach you project about the deficiencies of your competitor only. In the long run a person with positive approach will always win. People who have a negative approach may ultimately develop high blood pressure, diabetes, acidity or suffer from heart attack, paralysis and cancer. Negative emotions produce negative chemistry, responsible for deposition of fat in various arteries and causation of cancer.

Comments are closed.